Aperçu du sujet
Document 1 Have you looked around when buying a ticket at the cinema recently? If you have you may have noticed the gender gap is shrinking. Women are beginning to have more impact than ever on ticket sales. The phenomenon was particularly striking in the first quarter of this year
Document 1 Have you looked around when buying a ticket at the cinema recently? If you have you may have noticed the gender gap is shrinking. Women are beginning to have more impact than ever on ticket sales. The phenomenon was particularly striking in the first quarter of this year in the US when 5 women made up at least 60% of the audience for three films: Fifty Shades of Grey, Cinderella and The Divergent Series: Insurgent. Together the movies have brought in more than $480 million to date in North America, making a powerful statement. Across the industry the growing power of female audiences is being recognised – as well as the ability of women to make films catering to a female market and beyond. “Reese 10 Witherspoon is just really focused on creating more and more roles for herself and other women,” says British actor Michael Sheen, who believes women are making progress. “I think the demographic is opening up so anything that is not about white middle-aged males can also be a hit,” he says. Women behind the camera, such as Reese Witherspoon, are essential for the female 15 audience to be properly recognised. The ability of women to drive the box office isn’t a surprise for top actress Carey Mulligan, who thinks the studios are being slow to capitalise on female power. “I think Hollywood is somehow catching up a little,” she says. “It certainly has been proven over and over in the last couple of years, particularly with Jennifer Lawrence and The Hunger Games, that 20 female-driven films can be hugely successful. It’s one of the biggest films of the last decade. She’s the star and she’s the one bringing in the crowds, so certainly we can draw massive audiences.” From 16AN1TEMLR3 Page : 2/7 Document 2 Juliet is having dinner at Matthew and Louisa Milford's house. 'I had a girl phone in the other day,' Matthew said. 'Mr Milford, she says, Mr Milford.' He put on a silly, high-pitched voice as the girl. 'Mr Milford, I'm afraid I can't come back when I said I would. Why not, I say. Well, Mr Milford, the thing is, my 5 baby needs me.' he paused, and pantomimed amusement. 'I need you, I say. But it's not the same, she says. It's not the same thing, Mr Milford. All I'm asking for is a little more time,