Aperçu du sujet
SUJET 1 Le sujet porte sur la thématique « Environnements en mutation » Partie 1 (16 pts) Prenez connaissance du dossier proposé, composé des documents A, B et C non hiérarchisés, et traitez en anglais le sujet suivant (500 mots environ) : Taking into account the viewpoints expressed, say what
SUJET 1 Le sujet porte sur la thématique « Environnements en mutation » Partie 1 (16 pts) Prenez connaissance du dossier proposé, composé des documents A, B et C non hiérarchisés, et traitez en anglais le sujet suivant (500 mots environ) : Taking into account the viewpoints expressed, say what the documents show about New Zealand’s tourism industry. Pay particular attention to the country’s recent tourism policies and the resulting challenges. Partie 2 (4 pts) Rendez compte en français des idées principales du document C (100-120 mots). 25-LLCERANMCME3 Page : 2/9 Document A Welcome to NZ – now pay up: the risks and rewards of raising the foreign tourist tax What should visiting Aotearoa1 New Zealand cost your average tourist? The government has suggested raising the price of admission – otherwise known as the international visitor conservation and tourism levy (IVL) – from NZ$35 to $100. […] Tourism is a vital part of New Zealand’s economy, earning about $17.5 billion a year 5 (around $48 million a day) before COVID. The pandemic put the industry on life support, of course, but it did provide a unique opportunity to rethink and reshape tourism policy. One strategy that emerged was to attract “high-value” tourists rather than revert to the pre-pandemic model of mass tourism. Some popular destinations had been 10 overwhelmed at times. This put a strain on2 both environmental sustainability and the quality of visitor experiences. This proposed shift was not unique to New Zealand. During the pandemic, many countries explored the potential of more sustainable and higher-value tourism once borders reopened. 15 But New Zealand’s distinctive overseas marketing approach has long played up being a welcoming country for all. This tension between being inclusive as well as more exclusive also challenges the Māori concept of manaakitanga – hospitality and generosity – that has been key to tourism’s messaging. […] The business association Tourism Industry Aotearoa has released Tourism 2050: A 20 Blueprint For Impact. […] Among the blueprint’s ten recommended main actions, environmental sustainability and embracing Māori culture and knowledge stand out. This includes embedding the Tiaki Promise, an industry initiative begun in 2018 to encourage tourists to care for New Zealand’s people, places and culture. 25 If the essence of manaakitanga is that people arrive as strangers but leave as whānau (family), the authenticity of New Zealand’s overall messaging needs to be clear. It’s true that luxury travel is